Donatella Versace Introduces ?The Versace?
Designer Donatella Versace launched "The Versace" line for the H&M Collection on Regent Street in London, UK on November 17, 2011. Via The Guardian:
For Versace for H&M, the queue outside the Regent Street flagship in London was almost Beatlemania-esque in length. The first person in the queue staked their spot at 4.45pm on Wednesday, for Thursday morning's opening. The combination of a household-name designer label, a full-throttle hype machine, which included a live performance by Prince at the New York launch party, and cut-price black leather dresses on sale just as party season begins has gifted H&M with a collection selling faster than tickets for Glastonbury.
Versace for H&M is all about giving the cash-strapped masses a glimpse of luxury and glamour. It was fitting, therefore, that at 8.30am ? by which time the first would-be shoppers had been queueing for more than 15 hours ? Donatella Versace herself arrived to greet them, alighting from a chauffeur-driven Maserati on to a pink carpet laid for her arrival.
Dressed in a pink leather dress from the collection, which retails for �199 ? about a tenth of the price a leather dress from the Versace mainline might cost ? Donatella laid on a celebrity personal appearance as payback for her fans' loyalty.
Source: http://www.hollywoodrag.com/index.php
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