Sunday, June 26, 2011

Angelina Jolie?s Louis Vuitton ?Core Values? commercial released

Angelina Jolie?s Louis Vuitton ?Core Values? commercial released

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Below is the first video/commercial for Angelina Jolie?s Louis Vuitton ad campaign. It?s not really about buying luxury leather goods, though. It seems more like a travel ad for Cambodia. Which is to say? after watching this, I felt like ?Damn, I should travel more? rather than ?Damn, I should buy a Louis Vuitton handbag.? As we talked about when we saw the first print ad from the campaign, LV and Angelina are working on something called the ?Core Values? campaign, which is basically like ?Louis Vuitton applauds people who aren?t JUST pretty, but have something to offer the world.? People like Bono and Mikhail Gorbachev also do ?Core Values? ads.

It?s nice. Angelina looks very pretty, and the shots are about her lovely face rather than her odd feet. The script is ?In 2000, Angelina Jolie made her first trip to Cambodia? It was a journey that would change her life forever.? Because it was in Cambodia that Angelina decided to become a UNHCR goodwill ambassador, and adopt her son Maddox, and buy a huge tract of land and turn it into a nature preserve, and build a hospital, etc.

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Screencaps from the video, plus Jolie?s LV print ad.

Written by Kaiser

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Posted in Advertising, Angelina Jolie


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4 Responses to ?Angelina Jolie?s Louis Vuitton ?Core Values? commercial released?

  1. I like what she did with the money she got for this campaign. She is in principled company.

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  2. Beautiful, just beautiful, Angelina, the scenery everything is beautiful.

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  3. This is the same approach they have used for YEARS.. why just because it Angie it become an issue. The ad is lovely as is she.

    and again with the feet..really whatever. The video is just a clip. The full one will be released in July.

    I love how she has continued her work in Cambodia. Yes building a hospital/clinic that is being used as a model in many other countries because of its success rate. Maddox is almost 10 year old. She has supported this country that entire time.

    I need to research to see what people said when Maddonna, Jlo, Sean Connery, Francis and Sophia Coppela and Bono did their ad money. Did they get flack. don?t think so.

    She donated her money to charity. Wonder what everyone else did with theirs. But it was their right to keep it and do whatever they wanted. Just as it was hers. But she made a different choice.

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